Brand Identity Foundation (VCDP 1250)

Creation of a brand identity is one of the integral tasks in design. This creative and dynamic course will give students an in-depth look at the brand identity design process: from research, planning and strategic principles through to design and decision-making. Developing an understanding of the different components of a corporate identity by way of a series of brand case studies, students will explore brand essence and creative approaches to building a brand and identity. Considering how each element of the identity is instrumental to developing a brand perception, each student will establish a comprehensive brand identity design project that involves design research and strategy, logo design, collateral, and presentation materials while maintaining professional graphic standards. Technical skills will also be developed with the use of Adobe Creative Cloud software throughout various in-class assignments and projects.