Marketing Automation (MGMT 2005)

In this course student learn to use marketing automation software to improve the overall effectiveness of marketing campaigns. Students integrate knowledge from previous courses and plan marketing funnels and drip campaigns using a variety of software platforms. They also learn how to collect, store, segment and utilize data to retain customers.
Course code: MGMT 2005
Credits: 3.0
Length: 45.0 hours
Course outline: view