YouTube for Business (LERN 1370)

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.
Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

YouTube, as the second largest search engine can no longer be ignored
by businesses and organizations. YouTube reaches a broad age and
gender demographic and is the largest video search/discovery
destination with over 35 hours of video being uploaded every minute.
YouTube is now accessible from nearly every top mobile device as well
as from your TV.

How can your videos rise above the music mashups and cat antics?

Learn how to get your YouTube video on the first page of Google
Search. Just like Facebook, YouTube is a social network that needs to
be set-up, optimized, and used regularly to be effective. Your
patters of behavior on YouTube may be working against you. Learn how
YouTube can compliment your current marketing and social media
strategy and how to maximize your YouTube Channel to get the greatest
return.
This course is offered in partnership with Learning Education Resource Network - UGotClass. For more information see http://yougotclass.org/index.cfm/VCC
Course code: LERN 1370
Credits: 0.0
Tuition: $329*
Length: 16.0 hours
Course outline: view https://www.vcc.ca/cfm-files/course-outline.cfm?subject=LERN&number=1370
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