Sales and Marketing Management (LEAD 1153)
Focuses on critical topics such as team building, relationship selling, services and non-profit selling, global selling, the multicultural workplace, technology, small business, and increasing competition. Other important contemporary marketing topics explored include integration of e-commerce and estimating marketing demand.
Course code: LEAD 1153
Credits: 2.0
Tuition: $421*
Length: 24.0 hours
Course outline:
view
https://www.vcc.ca/vccphp/courseoutline?subject=LEAD&number=1153
Supplies: viewhttps://downtown.store.vcc.ca/category/textbooks-materials-current-term/continuing-studies/leadership
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
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