A product brief is a detailed document that justifies the creation of a new product. It includes background research, the design concept, development needs, sales and marketing plans, and financial estimations. In Introduction to Product Briefs, students will learn the benefits of product and exploration briefs and how they can help a business stay on brand. Students will develop a simple product brief.
Course code: FASH 1133
Length: 3.0 hours
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.