Create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to a website, round-the-clock, 7 days a week. Topics include Pay per click (PPC) advertising, Quality Score, A/B testing, SEMrush and Optmyzr tools. It is recommended that participants have a website, landing page or Facebook page to which they want to send traffic. Prior AdWords experience not required. Ideal for Small-business owners, entrepreneurs and marketing professionals or students and beginners who want to develop marketing skills and have a closer look at how to set up search campaigns and remarketing ads.
Course code: CMPT 1450
Length: 15 hours
PrerequisitesRequired: Basic knowledge of Windows
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.