SEO & Google Analytics (CMPT 1420)
You will learn the theory behind Google’s algorithm, how to conduct an SEO audit, how to conduct a content audit, on-page and off-page optimization catering towards local and international audiences, and how to align SEO with wide business strategies.
SEO is the most cost-effective source of marketing – this course will help you build the practical skills needed to begin your career in digital marketing, or as a business owner or employee. It will also help you better understand the process of increasing traffic and revenue for your business.
PrerequisitesBasic knowledge of Windows
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.